ROCACHO 圖形設計

BRIEF AND OBJECTIVES

Rocacho is a new grill house located in Madrid’s business district. Its quality is based on a superb final product and friendly service. They asked us to build a lasting brand that would put their promise up front: a memorable culinary experience in a urban rustic

setting.

CONCEPT

The concept is built around imagery of primitive constructions and tools. Since the earliest of times fire has been an essential element for mankind, and so we focused on the grill house as a place to celebrate rituals. Throughout history humankind has always met around fire and food to celebrate victories in war, treaties between tribes,and so on. We wanted to develop a solid, lasting concept which steered clear of trends and fast fashion, taking the grill house back to basics with a touch of modernity.

簡介與目標

RoCaCo是位于馬德里商業區的一個新烤架房。其質量是建立在優良的最終產品和友好的服務。他們要求我們建立一個持久的品牌將他們的承諾放前面：一個難忘的烹飪經驗在城市鄉村設置。

概念

這個概念是建立在原始結構和工具的意象之上的。自從最早的時候，火是人類必不可少的元素，所以我們關注。燒烤屋作為慶祝儀式的地方。縱觀人類歷史總是圍繞著火和食物會面，慶祝戰爭勝利，部落間的條約，等等。我們想建立一個穩固的、持久的概念，避開趨勢。快速時尚，把烤架帶回現代的基礎。