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                          馬里蘭電影節視覺形象
                          馬里蘭電影節視覺形象
                          今年的第20屆馬里蘭州電影節將于2018年5月2日至6日舉行。

                          馬里蘭電影節(Maryland Film Festival, MdFF)成立于1999年,每年五月在美國馬里蘭州巴爾的摩市舉行,每屆為期五天,現已成長為小有名氣的小型國際電影節。今年的第20屆馬里蘭州電影節將于2018年5月2日至6日舉行。




                          2017年,馬里蘭電影節首次在其新的永久會址——Stavros Niarchos Foundation Parkway 劇院。Parkway 劇院建于1915年,是一間100多年的電影院,近年剛剛由 Ziger/Snead 建筑事務所修復。



                          除了每年舉辦電影節之外,該劇院還是電影節組委會的辦公地。2017年起,馬里蘭電影節啟用了新的標志和設計,這些設計來自馬里蘭本土的 Post Typography 工作室。同時設計的還有 Parkway 劇院的環境圖形和導示設計。


                          三種截然不同的屏幕形狀代表 Parkway 劇院的三個劇場,MdFF 的三個主要項目,以及電影人和觀眾的不同視角。


                          三種組合,由上至下分別是電影節組委會、電影節和 Parkway 劇場LOGO。



                          為與電影節名稱 Maryland Film Festival 有所區別,組委會被重新命名為MdFF。為了使首字母縮略詞更加獨特,這里用小寫字母“d”表示“馬里蘭州”。這個靈活的系統旨在未來發展一個MdFF品牌項目。




                          縮略名稱標志

                          電影節日常用品設計,不同色彩的框呈現多元、有趣的視覺形象。 


                          2017年電影節宣傳海報

                          劇場演出海報



                          新形象在電影節現場的應用
                          電影節場外圍墻板
                          電影節會場入口大廳,新材料與舊建筑形成強烈對比。



                          電影節會場入口大廳的另一個角度及標識細節

                          鮮艷的紅色貫穿了整個視覺

                          馬里蘭電影節的歷史墻
                          在設計電影節形象的同時,Post Typography 工作室還為 Parkway 劇院設計了環境圖形和導示系統,更為這間歷史悠久的劇院增色不少。
                          新導示系統體現了劇院令人嘆為觀止的建筑風格,并展現了圖形標志的靈活性。
                          Ziger/Snead 建筑事務所獨特的改造完美呈現了 Parkway 劇院建筑百年來的興盛、衰敗和再生。現代的改造措施與百年歷史相結合,形成了一個“被拯救的廢墟”,過去與未來在這里共融一體。Parkway 劇院的改造已獲得多項榮譽,其中包括 AIA 巴爾的摩2017年設計大獎和 AIA 馬里蘭州2017年度表彰獎等。



                          Post Typography 工作室強調了這座大膽建筑的意向性,在建筑的轉角處設計了非常別致的白色標識。

                          夜幕來臨時,白底上的白色標志會產生微妙的顏色變化,這個標志已經成為巴爾的摩的地標之一。



                          The visual image of the Maryland Film Festival
                          This year's twentieth Maryland Film Festival will be held in from May 2 to 6, 2018.
                          Maryland Film Festival (MdFF), founded in 1999, is held in Baltimore, Maryland, United States, each year of five days, and has now grown into a small, small International Film Festival. This year's twentieth Maryland Film Festival will be held in from May 2 to 6, 2018.
                          In 2017, the Maryland Film Festival was first held at its new permanent site, Stavros Niarchos Foundation Parkway theatre. Parkway theatre, built in 1915, is a cinema for more than 100 years. It has been restored by Ziger/Snead architects in recent years.
                          In addition to the annual film festival, the theater is also the office of the Film Festival Organizing Committee. Since 2017, the new logo and design have been launched at the Maryland Film Festival, which comes from the Post Typography studio in Maryland. At the same time, we also design the environmental graphics and guide design of the Parkway theater.
                          Three very different screen shapes represent three theaters in the Parkway theatre, three major projects in MdFF, and different perspectives from movie makers and spectators.
                          The three combination, from top to bottom, is the Film Festival Organizing Committee, the film festival and the Parkway theater LOGO.
                          In order to distinguish the name of Maryland Film Festival from the festival name, the organizing committee has been renamed MdFF. In order to make acronyms more unique, we use the lowercase letter "d" to represent "Maryland". This flexible system aims to develop a MdFF brand project in the future.
                          Abbreviated name sign
                          The daily necessities of the festival are designed with different color frames showing diverse and interesting visual images.
                          2017 Film Festival posters
                          Theatrical posters
                          The application of the new image to the scene of the film festival
                          Film Festival
                          There is a strong contrast between new materials and old buildings in the entrance hall of the festival.
                          Another angle and identification details of the entrance hall of the Movie Festival Hall
                          Bright red runs through the whole vision
                          The historic wall of the Maryland Film Festival
                          While designing the image of the film festival, Post Typography studios also designed the environment graphics and guidance system for the Parkway theater, and added a lot to this historic theater.
                          The new guidance system embodies the breathtaking architectural style of the theater and shows the flexibility of the graphic logo.
                          The unique transformation of Ziger/Snead architectural firm presents the prosperity, decline and regeneration of the Parkway theater architecture for 100 years. The combination of modern transformation and centuries old history has formed a "ruins of salvation", where the past and the future have been integrated into one. The transformation of the Parkway theatre has won many honours, including the 2017 Baltimore Design Awards 2017 and AIA Maryland 2017 recognition awards.
                          Post Typography studio emphasized the intention of this bold building and designed a very unique white logo at the corner of the building.
                          When the night comes, the white mark on the white floor will produce subtle color changes. This sign has become one of the landmarks of Baltimore.


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